About Panduka

Made in Sri Lanka

Driven by vision. Defined by strategy. Delivered through craft. Made in Sri Lanka. Built in the UK. Shaping brands globally.

Born in Colombo. Built for the world.

I am Panduka Ekanayake — a multidisciplinary creative director, visual storyteller, and strategic marketer bridging Sri Lanka and the UK. Launched from the vibrant energy of Colombo and refined through London’s fast pace, my mission is to turn brand vision into cinematic reality. My lens has captured the energy of both London Fashion Week and Colombo Fashion Week. Today, I collaborate with founders, fashion houses, and luxury labels to craft visuals and campaigns that don’t just look beautiful — they move markets.

The world of fashion is where my creative direction truly comes alive. I thrive on collaborating with visionary designers and brands to bring their collections to life through cinematic campaigns, brand films, and editorial shoots. My key partnerships and experiences include: Working alongside Founder & Head Designer Sammani Pathiranagama.Creative collaborations with celebrated Sri Lankan designers, including Indiyapa Abeywardena. Documenting collections and runway moments for iconic UK fashion houses and designers at London Fashion Week. Producing visual narratives and campaign content for designers featured at Colombo Fashion Week.

20+ years Across Industries Fashion, property, luxury retail, and commercial sectors

Campaigns in 4 Markets
Sri Lanka, UK, UAE, Australia — built to resonate anywhere

My Journey: From Lens to Leadership

My career began behind a camera, driven by a passion for visual storytelling that I honed at the University for the Creative Arts in the UK. As a photographer and videographer, I learned to capture the soul of a brand, a skill that became the foundation of my marketing philosophy.

I transitioned this creative insight into strategic leadership, applying it to drive tangible business growth across fashion, property, retail and industrial sectors. This blend of art and analytics has delivered documented results — from a £12M+ revenue uplift through a complete digital overhaul at a UK wholesaler, to 146% growth in web sales and £900,000+ in online revenue over two years for a retail brand, a 35% increase in commercial property enquiries, and over £1.8M in global turnover by transforming a Sri Lankan label into an international luxury fashion house. For me, great marketing is where a cinematic narrative meets measurable impact.

Get In Touch

2022

Began shaping LCY London’s creative identity while continuing to lead campaigns for Alpha Wholesale and Blink Productions. Shot key editorial work for Sri Lankan fashion designers and expanded direction work into lifestyle content.

2023

Took over marketing leadership across three brands — Adams Gas, Bottle Gas, and AHC Properties. Directed multiple campaign shoots and executed full-stack brand strategy for both commercial and consumer markets. Debuted as Creative Director for Westwood Business Park.

2024

Led the rebranding and digital growth of Cooper & Cole. Produced large-scale visual content across property, fashion and industrial sectors. Grew my reach across London and Sri Lanka with new partnerships in tech, real estate, and creative events.

2025

Launched multiple fashion campaigns under LCY London and supported press-featured shoots at Colombo Fashion Week. Honed my positioning as a full-stack creative partner — producing cinematic content, brand strategy, and marketing direction for high-value sectors.

About my history

Each role sharpened the lens. Each year, a new level of impact.

Discover the work and journey of Panduka Ekanayake, a Sri Lanka–born creative director merging cinematic visuals with strategic marketing across the UK and Asia

Lets Talk?

Panthera Model Management

Marketing Director

25 – Present

Adams Gas & AHC Properties

Head of Marketing

24 – Present

Redesign Labs

Marketing Director

22 – Present

LCY London

CEO & Creative Director

21 – Present

Cooper & Cole

Head of Marketing

2022 – 2024

Alpha Wholesale

Brand Manager & IT

2018 – 2022

Blink Productions

Marketing Executive

2016 – 2021

Current Roles

CEO & Creative Director — LCY London
Leading the transformation of a Sri Lankan heritage manufacturer into an international luxury fashion label, overseeing everything from pricing and positioning to campaign direction and e-commerce growth.

Marketing Director — Panthera Model Management (India & Sri Lanka)
Driving brand strategy, digital marketing and expansion across India and Sri Lanka, combining creative direction with structured marketing systems for one of the region’s most visible model agencies.

Director — Redesign Labs (UK & Sri Lanka)
Running a creative and marketing consultancy delivering brand identities, digital platforms and content systems for clients in real estate, hospitality, F&B and retail.

Head of Marketing — Multiple UK Companies & Clients
Acting as strategic lead for a portfolio of UK businesses across industrial gases, commercial property and retail, joining technical execution with long-term brand building and performance marketing.